The question is more complex, from considering the target user, his expertise, his needs, the OS, etc. but no matter these options, there should be a “default” value, the ‘recommended’ package we should suggest someone wanting to install XWiki.
IMO we should optimise for speed of testing and stability. So does this means that the Debian package should be the recommended one?
We should direct beginner users to test XWiki on the Try instances instead of downloading XWiki.
Also is Jetty (ZIP) is targeted mostly to developers and testers?
What do you think?